Wayfinding Case Study: Amherst Senior Center


Enhance wayfinding experience of seniors, visitors, and staff at Amherst Senior Center.

Issues Identified:

  • No exterior signs
  • No building map or directory
  • No hierarchy of spaces
  • Building zones not defined (e.g. activity areas)
  • All hallways look the same and blend with open areas
  • From the hallway, activity spaces are difficult to distinguish from each other
  • Lack of consistent directional signs
  • Confusing information on room signs
  • Inconsistent sign position (e.g. either on doors, or on hinge side instead of on latch side)
  • Activity spaces are difficult to distinguish from one another from the corridor
  • Too many paintings on corridor walls
Amherst senior center lobby area
Amherst Senior center doorway
Amherst Senior Center hallway with paintings hanging

Consulting Services Provided:

Initial Feedback:

We developed the following solutions to enhance the wayfinding experience. 

  • Identify, categorized and prioritize all wall information
  • Identify hallway art to be relocated to other areas
  • Remove all informational flyers and develop policy on acceptable locations for flyers
  • Create a directory of departments and staff

Design Work

We developed an interior sign and color-coding system that includes a directory, building map, signs for rooms, corridors and important zones and activity spaces.

End Results

The directory is composed of five large, colorful panels arranged vertically, with facility branding at the top. Each color block represents a hallway and each lists the major activity rooms and directional arrow. The directory is positioned to be easily seen from the entryway.

Amherst Senior Center directory
Amherst Senior center doorway
Amherst Senior center hallway

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