Who We Are
The IDEA Center is not your ordinary design firm, university research center, or R&D company. It is a globally recognized center of excellence committed to creating and implementing inclusive design policies, practices, environments, and products. We’re a dynamic group of researchers united by our shared values. We’re committed to creating a more inclusive world – for our clients, our team, and our community
![idea staff at the conference table](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_800,h_400/http://idea.ap.buffalo.edu/wp-content/uploads/sites/110/2019/08/ideastaff_3.jpg)
![blind man using walking cane](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_600,h_300/http://idea.ap.buffalo.edu/wp-content/uploads/sites/110/2019/07/whatwedo_1.png)
What We Do
The IDEA Center produces knowledge and tools to increase equity in design for underrepresented groups. We create person-centered products, programs, and environments and we share these practices with change-makers in universities, organizations, and communities. We strive for results that empower, inspire, and build an inclusive community for all.
What is Universal Design?
Universal design (UD) is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation.
![aerial view of lots of people moving](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_600,h_300/http://idea.ap.buffalo.edu/wp-content/uploads/sites/110/2019/04/Whoweare_overheadpeople.png)